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CLIENT: Fair Trade Hong Kong Foundation
PROJECT: Fair Trade Fortnight 2013-2015
PROJECT DESCRIPTION:
Echoing the World Fair Trade Day held each year on the second Saturday in May, Fair Trade Hong Kong Foundation officially kicked-off Fair Trade Fortnight. The flagship event Fair Trade Fortnight featured over a hundred diversified Fair Trade certified products such as ingredients, cereals and rice, snacks, skin care products, household goods, beverages and a selection of Mother’s Day gifts, celebrating the World Fair Trade Day with general public and advocating trade justice. Participating fair trade merchants include: FAIRTASTE, FAIR CIRCLE, FAIR GLOBE, Crossroads International Global Handicrafts, Boncafé, Fair & Healthy, Welspring, Chopsticks and Yisheng Organic.
OUR SCOPE OF WORK:
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Strategic messaging
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Event management
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Media relations
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Media feature
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Celebrity engagement
OUTCOME:
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Over 90 coverage generated
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